Friday, July 29, 2022

Medplus trying Subscription model

MedPlus trying Subscription modle for diagnostics and consultation services.

Diagnostics tests at a 75% discount and a 50% discount on consultation.

Medplus rolled out an annual subscription model for people where this includes, Diagnostics tests and In-house consultations,

This Annual subscription plan starts at Rs.999 for an individual when you add family members it could go up to Rs.1799. This will cover the entire year of whatever tests subscribers want.

Plans are Rs. 1799 for a family with 2 children, Rs. 999 for a single adult, and Rs. 1499 for the Adult couple and add-ons with marginal amounts.

Under this, the subscribers will get free diagnostic tests at MRP, worth the membership subscription plan fee. And Beyond that any tests (like radiology, preventive health check-ups etc.) you will get 75% discounts.

Flat 50% off on all online and offline consults with in-house doctors and moving forward it’s planning to make it free for all.

These all services subscribers will get under one roof only and if subscribers don’t want then they can go to various outlets across Hyderabad and other cities to get it done under this plan. These private outlets have a tie-up with Medplus.

For now, it is a pilot program across Hyderabad, Vijaywada, Chennai, Nagpur, and Bengaluru, and if it gets the kind of responses it’s expecting it will be launched across India.

The diagnostics market is highly competitive and prices are also very high. And this could be adopted by many people if this plan works as intended.

At present, Medplus offers 20% discounts for the purchase of above Rs.1000 in every Medplus outlet.

In India, healthcare services and insurance penetration is less and these kinds of plans will enhance the health cover and makes people get tested themselves as it comes with multiple offers at just 1799.

This is a win-win proposition for both the company and the consumers.

Through this Medplus will get huge data in terms of people’s health patterns which is helpful for it to offer new products and understand the major issues people are facing and it could also help to bring more healthcare policies in India if data is used by policymakers (which is a long time horizon).

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